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Meet K-ROQ

I’m Kristen Quillin, founder of K-ROQ Communications, a Seattle-based strategist with global roots and a passion for turning complex strategies into stories that stick. For more than 20 years, I’ve helped organizations communicate with clarity and confidence through change, growth, and transformation.

I’ve led communications at both the global and regional levels across North America, EMEA, and APAC for leading technology and professional services companies. From Microsoft to high-growth startups, I’ve built communications functions, launched strategies, and crafted executive messaging that aligns teams and inspires trust.

As a certified Cross-Functional Generative AI Practitioner, I combine communications strategy and AI expertise to help clients work smarter and scale faster. I focus on modernizing how messages and processes run across operations for faster, more effective communication.

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Snowy Mountain

Why K-ROQ?

It’s my initials: Kristen R. Okerman Quillin.

 

Pronounced K-ROCK (not crock) because I’ll rock your comms, not hand you a steaming crock of meh.

That line captures my approach: bold, clear, and a little cheeky. But everything I create is shaped around your voice, your audience, and your goals. Whether you need C-suite polish or brand-building energy, I adapt to fit your message, not the other way around.

K-ROQ Communications exists to help organizations communicate with clarity, move faster, and make messages matter without the fluff.

Experience That Delivers

I’ve spent the last 20+ years leading high-impact marketing and communications across global tech, real estate, and professional services—helping organizations connect strategy to execution and words to results.

Work Experience
TeKnowledge
Chief Marketing Officer/Head of Sales Enablement

​2021 - 2025

 

I led executive communications and go-to-market strategy for TeKnowledge and YNV Group, amplifying leadership visibility and unifying global messaging. I directed major events, including customer forums and leadership summits, and developed product marketing for AI-First Customer Experience, Microsoft Copilot adoption, and Tech Managed Services. I also implemented an AI-powered enablement platform that equipped global teams with the tools and content to drive consistent, accelerated execution.

 

Microsoft
Director of Communications, Customer Experience & Success 

2020-2021

 

I led executive and employee communications for a newly formed 14,000-person global organization, uniting teams around Microsoft’s Connected Customer Experience vision through strategic storytelling and multi-channel campaigns. Partnering across HR, Product, Engineering, and Marketing, I strengthened engagement, trust, and alignment during transformation.

 

Microsoft
Director of Communications, Customer Service & Support

2016-2020

 

I led change communications and narrative strategy for a global transformation impacting more than 30,000 employees. I directed the rollout of Microsoft’s Customer Experience Framework, translating strategy into frontline behaviors and improving alignment and customer outcomes. I also developed the company’s first field communications strategy and partnered with PR and Legal on crisis response during major data incidents and COVID-19 disruptions.

Colliers
Various Marketing & Communications Leadership Roles 

2001-2016

 

At Colliers, I led global and regional marketing and communications across Australia, the UK, and the U.S., including serving as Vice President of Global Marketing. I unified 50+ brand strategies into a single global identity and led executive communications for the CEO—driving alignment and accelerating growth worldwide. Earlier in my tenure, I repositioned the brand across Asia Pacific and EMEA, launched a multilingual website to boost lead generation, and elevated Colliers’ industry ranking across key markets.

Tools & Platforms

Microsoft Copilot & M365

ChatGPT

Gamma

Claude

Notion

Google Workspace

Miro

Slack

Loom

Trello

Accent

Asana

Community Involvement

Mentor, Global Give Back Circle (2017 - Present)

Den Leader, Scouting America (2020 - 2025)

Education​
Cross-Functional Generative AI Practitioner, THEIA Institute
Graduate Certificate, Marketing, University of Technology, Syndey
B.A. in English, Business Emphasis, Washington State University

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Helping organizations align teams, engage audiences, and drive transformation through strategic communications, storytelling, and AI.

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    © 2025 KROQ Communications. 

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