PROJECTS
Here’s a selection of projects that reflect how I help organizations align teams, engage audiences, and drive transformation through strategy, storytelling, and AI.
Work in Action
AI-Powered Marketing Automation for Global Brand Relaunch
To support a global brand relaunch, I led the implementation of an AI-powered marketing automation platform built on Accent Technologies that delivered up-to-date, customizable content to the sales team. Working across marketing, IT, and vendor teams, I designed the content structure and user workflows to ensure ease of use, drive adoption, and maintain message consistency at scale.
The platform quickly became a cornerstone of the company’s go-to-market strategy, achieving 100% adoption, 75% active engagement, and a 4.5/5 user satisfaction rating. It also reduced manual support requests and enabled faster, more consistent delivery of client-ready materials across regions.
Organizational Transformation Communications
As Director of Communications for Microsoft Customer Service & Support, I led the internal comms strategy for one of the company’s largest org changes—combining two global units into a 30,000-person Customer & Partner Solutions organization.
I developed and executed a comprehensive messaging and manager enablement plan spanning executive briefings, internal emails, town halls, and global events. The program ensured clarity, alignment, and confidence across teams, resulting in a smooth, on-schedule launch and strong employee engagement throughout the transition.
YNV Tech Talent Summit
Designed to elevate awareness of YNV Group’s technology services and the launch of its new Security Operations Center, the YNV Tech Summit in Nigeria brought together senior government dignitaries from Nigeria and the United States, industry leaders, and clients. As YNV Group’s Chief Marketing Officer, I provided strategic leadership across messaging, speaker engagement, and program flow — authoring executive keynotes for YNV leaders and guiding the overall narrative. Partnering closely with local sales and marketing teams, I helped deliver a cohesive, high-impact experience that reinforced YNV’s position as a trusted technology partner in the region.
Strategic Messaging & Storytelling
To connect Microsoft’s Customer Service & Support (CSS) organization with its business strategy, I developed the Customer Experience Framework in partnership with the CVP of CSS and her leadership team. The framework translated complex goals into a clear, engaging narrative that illustrated CSS’s impact across the customer lifecycle. We brought the strategy to life through a range of creative tactics — including visuals, storytelling, gamification, manager training, and a global roadshow reaching 8,000+ employees — helping teams see their role, take pride in their impact, and align behind a shared purpose.