PROJECTS
Here’s a selection of projects that reflect how I help organizations align teams, engage audiences, and drive transformation through strategy, storytelling, and AI.
Work in Action
AI-Powered Marketing Automation
To support a global brand relaunch, I implemented an AI-powered marketing automation platform that delivered up-to-date, customizable content to the sales team—reducing manual support requests and ensuring message consistency.
I led the rollout across marketing, IT, and vendor teams, designing the content structure and user workflows to drive adoption and ease of use.
Results: 100% adoption, 75% active engagement, 4.5/5 satisfaction—plus faster, more consistent delivery of client-ready materials at scale.
Organizational Transformation Communications
As Director of Communications for Microsoft Customer Service & Support, I led the internal comms strategy for one of the company’s largest org changes—combining two global units into a 30,000-person Customer & Partner Solutions organization.
I developed and executed the messaging plan across exec briefings, emails, town halls, and events—ensuring a smooth, on-schedule launch with minimal negative feedback across internal channels and platforms like Blind.
YNV Tech Talent Summit
Designed to elevate awareness of YNV Group’s technology services and the launch of its new Security Operations Center, the YNV Tech Summit in Nigeria brought together senior government dignitaries from Nigeria and the United States, industry leaders, and clients. As YNV Group’s Chief Marketing Officer, I provided strategic leadership across messaging, speaker engagement, and program flow — authoring executive keynotes for YNV leaders and guiding the overall narrative. Partnering closely with local sales and marketing teams, I helped deliver a cohesive, high-impact experience that reinforced YNV’s position as a trusted technology partner in the region.
Strategic Messaging & Storytelling
To connect Microsoft’s Customer Service & Support (CSS) organization with its business strategy, I developed the Customer Experience Framework in partnership with the CVP of CSS and her leadership team. The framework translated complex goals into a clear, engaging narrative that illustrated CSS’s impact across the customer lifecycle. We brought the strategy to life through a range of creative tactics — including visuals, storytelling, gamification, manager training, and a global roadshow reaching 8,000+ employees — helping teams see their role, take pride in their impact, and align behind a shared purpose.